VERSACE
#VIRTUALVERSACE
Working with Versace & Luca Finotti Studio, this Instagram ad was created to showcase the
Versace Idiya Watch under the #VIRTUALVERSACE campaign.
As described in the brief, a 15 sec viral asset was created that included detailed shots of the
product and related props designed to suit the desired ‘virtual/futuristic’ style.
MECH-MIND SHOT
The Mech-Mind was decided to be the opening-shot early on in the process.
The idea was to portray the watch cogs powering the mech-mind, allowing the viewer to explore the relationship between the virtual and organic mind.
WATCH INTRO SHOT
This watch model was created from scratch, using the provided product photos as reference.
This allowed for flexibility when animating the ambient movement of the watch as the camera panned around it.
PRODUCT SHOT
Three product shots were provided with the brief for this project, which were used to create the 3D Watch model.
VERSACE FACEBOOK AD
(Left) Final cut of the ad posted on the Versace Facebook page, edited by Luca Finotti studio.
The original cut of the video can be viewed in the ‘Behind the Scenes’ section below.
OTHER AD LOCATIONS
AFFILIATE LINKS
BEHIND THE SCENES
A selection of work-in-progress media + the original cut of the ad.
Original Cut
Watch Playblast
Rig Preview (mech-mind)
Product Photography
Maya Scene Previews
Below are screen-shots from the watch scene, showing elements like mesh density, MASH networks and UI setup.
